Coordinating workplacesupplies for some of Australia's largest projects is no small task. For Winc, one of Australia’s largest business to businessworkplace supplies companies, , the challenge is not just scale - it's finding more newdoors to knock on. And increasingly, ICN is helping them do exactly that.
As Winc’s Enterprise Business Development Manager for Western Australia Dawn Tingwell explains, the WA economy is very heavily driven through by the mining, oil and gas sector. Many of those projects use ICN services to understand local capacity, and Gateway by ICN to advertise work packages. “Being visible on ICN helps ensure we remain top of mind for these types of projects,” Dawn said.
Case study
06 Jul 2026
Spotlight
Success Story
While office stationery is certainly part of the Winc offer, the 30,000 products in stock cover every category you could imagine. Kitchen, furniture, technology, cleaning & hygiene, packaging, health & safety. Winc offers everything your workplace needs to work. It operates 19 distribution centres and hubs nationally, including major capitals and key regional locations.
And while, Winc rarely sees tenders explicitly for its categories on Gateway, the company uses ICN as a strategic relationship and visibility tool. “I’ve been really keen to leverage the ICN relationship and test the capacity of working with ICN,” Dawn said. “I’m looking at how that might help us meet even more potential customers that ultimately, some way down the path, might be looking at what they’re doing in PPE or stationery or furniture or whatever it might be. I see it as a way to introduce Winc, and our First Nations joint venture, Mandura, to even more decision makers - so that when people are looking to go to market in what are our ‘right to win’ sectors, we are on the short-list.”
That approach has already delivered results. Winc's relationship with global construction company Multiplex began at an ICN networking event last year, where upcoming WA projects, including the Bunbury Hospital redevelopment, were showcased alongside opportunities for suppliers to get involved. After the presentation, Dawn followed up with Multiplex, which led to an intensive two-month process of product sampling, matching and price negotiation. The outcome was a contract for Winc to supply all of Multiplex's WA workplace needs. Even the finer details were worked through - when site workers flagged that the initial toilet paper wasn't quite right, Winc went directly to its vendor relationship with Kimberly-Clark to source a product that suited. "We came up with a basket of goods that they were really happy with," Dawn said.
It's a tangible example of what patient relationship-building through ICN can yield.
Learn more about Winc.
A joint venture with purpose
Winc’s ICN journey is not just about commercial growth. It also plays a role in it's support for Mandura, a Supply Nation–certified, First Nations–owned and controlled workplace supplies joint venture. Mandura draws on Winc’s distribution network, supply chain and merchandising capability to help service customers.
At the heart of Mandura is the Pauline E. McLeod Foundation, which focuses on improving mental health outcomes for First Nations peoples and communities, as well as bolstering educational and employment opportunities.
“Twenty percent of the profits of Mandura go to the Pauline E. McLeod Foundation,” Dawn said. Through the Foundation, Mandura supports First Nations psychology students with scholarships that provide vital financial assistance so they can focus on study and return to provide culturally appropriate mental health support in community after graduation
It also helps fund programs that create education and employment pathways for young First Nations Australians.
For large corporates wanting to meet Indigenous participation and social procurement goals, Mandura offers both capability and impact.
In this way, Winc’s use of ICN for business development does double duty: opening doors to more major projects, and channelling some of that value into long-term outcomes for First Nations people through Mandura and the Pauline E. McLeod Foundation.
Learn more about Mandura.